Who We Are: The Story Behind GYMTURONES
Founded in 2017 in Buenos Aires, Argentina, GYMTURONES emerged from a bold vision: to create something unique, something that simply didn’t exist before. What began as an inspired idea over a single night of barbecue between founders Martín Gazzera Casella and Maximiliano Ariel Puey has grown into Argentina’s leading brand for belts, sports accessories, and athletic apparel.
Our Mission and Team
Today, GYMTURONES is driven by a passionate team including Martín Gazzera Casella, Nicolás Torres, and Lucas Gazzera. We are dedicated to quality, innovation, and creativity, always focused on serving serious athletes who demand excellence in their gear.
Our Flagship Product: Customized Weightlifting Belts
Our signature product, affectionately called the Mona Lisa belts, exemplifies our commitment to performance and customization. These belts are:
- Crafted from 100% genuine Argentine leather
- Designed for multiple disciplines: bodybuilding, powerlifting, Olympic lifting, and CrossFit
- Available in both personalized and non-personalized versions
Beyond belts, we offer a full line of accessories such as straps, wrist wraps, and lifting wraps, along with a performance apparel collection built to excel inside and outside the gym.
Trusted by Elite Athletes Worldwide
Our products have been rigorously tested and approved by top athletes both in Argentina and internationally. We proudly sponsor major sporting events across both hemispheres, reflecting our global reach and reputation.
Our Promise: Made in Argentina, Respected Worldwide
At GYMTURONES, we are more than a brand — we are a community created by athletes, for athletes. We ship worldwide with pride, living by our motto: “Argentinian made, globally respected.”
We don’t just sell gear; we create the difference.